American National formed Designed Benefits® to help owners of small- and medium-sized businesses get the most out of their employee benefits. We do this by delivering a high-tech, high touch personalized communication and education system to employees. Employees benefit because we help them take control of their financial lives and become more successful. Business owners benefit because successful employees help drive the success of their business.
Our Competitive Advantage
The
Designed Benefits® concept is ideally suited to the buying preferences and patterns of U.S. households that are primarily in the middle market. Designed Benefits
® sales associates have a competitive advantage in the marketplace because it creates a buying experience consumers have never before been shown in association with insurance products. Why?:
- Customers are made to feel like guests in a host’s home;
- Its sincerity builds relationships;
- Its key element is about knowing the customer’s wants which engages them effectively in the experience;
- Value is provided up-front through educational forums that facilitate the consumer’s own discovery of their needs;
- It’s efficient and effective with the entire sales process taking just under an hour.
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